If you want to succeed in any industry, you need to keep your clients/ customers happy. Satisfied customers are likely to provide positive feedbacks for a company. However, you need to remember that barely any customer takes the initiative to browse your website and write a review.
For receiving reviews, you need to ask your customers to write on your website. And, make sure that the process of giving feedbacks is very easy and interesting. Besides attaining the positive feedbacks, you need to ensure that you revert on all the feedbacks in a short span of time. Also, you need to ensure that no complaints are received on your website. The only way to ensure this is to offer exceptional services, the high quality products, and maintain a client-centric approach in the company. Even if there are few complaints from unsatisfied customers, make sure that you solve their queries or issues as soon as possible.
The idea is to make the customers realize that their reviews are precious to your company. Therefore, be it a positive review or a negative one, you should revert on each review as soon as you receive one. Also, maintain a humble and pleasing tone while reverting.